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CONNECTIVITY MEETS CRAFTSMANSHIP

Bentley Mulsanne Executive Interior Concept debuts at International Automobile Exhibition (IAA) in Frankfurt

(Frankfurt. 13 September 2011) Bentley Motors is showcasing a new multimedia connectivity concept designed for executives inside the luxurious, hand-crafted cabin of the company’s Mulsanne flagship at the 2011 Frankfurt Show (Stand A09, Hall 3).

The Mulsanne Executive Interior Concept offers an impressive array of bespoke business, comfort and entertainment features - designed to conduct business on the move or just unwind between meetings - all beautifully integrated into the sumptuous and comfortable cabin which takes Bentley’s craftsmen and women over 170 hours to create.

Mulsanne rear passengers receive individual Apple iPad workstations with full internet access (integrated into retractable picnic tables) whilst a large, drop-down LED screen ensures that a wide selection of movies as well as television can also be enjoyed.

Renowned for its painstaking attention to detail, Bentley has added a range of finishing touches including a Tibaldi fountain pen from its specially commissioned Collection which is designed to mirror the Mulsanne’s knurled-metal rotary switchgear and which is discretely stowed in the centre armrest.  And seen on a Bentley for the first time, a distinctive Yachting-style veneer, which blends light and dark contrasting tones, features throughout the cabin. Comments Alasdair Stewart, Member of the Board for Sales & Marketing:

“Many customers use their time in the Mulsanne to keep on top of their business commitments or simply take a few moments to relax. This fully functioning concept highlights the Mulsanne’s potential to help busy executives to communicate effectively and quickly whilst travelling. As you would expect from Bentley, all these features work in harmony with the handcrafted cabin and can be displayed or hidden at the user’s discretion,”

Key entertainment and business features

  • Two electric-powered, foldable wood veneer picnic tables in the rear cabin, each with Apple iPad and Apple Bluetooth keyboards.
  • The twin iPads enable the Apple Media Centre to play video files and music, provide access to personal and work e-mail as well as the internet (via W-Lan).
  • Apple Mini Mac stored in boot compartment enables integration of iPad with Bluetooth keyboard and iPod acts as control panel in rear console.
  • Roof console with 15.6 inch High Definition LED dropdown monitor. Plays videos (from both DVD changer and Mac Mini) and watch Television.

Comfort, control and stowage features

  • Illuminated rear centre console fitted with twin, individual armrests offers true, spacious 4-seat configuration.
  • Rear console also houses Apple iPod (control panel), two cupholders, tissue box and large stowage area.
  • Apple iPod controls – Rear Seat Entertainment (RSE) and audio system, Apple Media Centre, plays music and access to internet.
  • Two USB connectors provided for the Apple system and one Apple interface connector for the iPod.
  • Bespoke control keys on rear console operate picnic tables, reading lights, control HD LED screen and select video and audio options.
  • Armrest contains Tibaldi pen and Privacy Telephone handset.
  • Bespoke bottle cooler in rear centre console with illuminated, double-glazed frosted glass door.
  • Additional, multi-directional reading lights are provided for each rear passenger and can be operated with Apple devices.
  • Sophisticated mood lighting in the rear centre console (using multiple soft glowing LEDs) ensures the stowage areas are lit and the docking station and cupholders are also illuminated for extra convenience.

ENDS

Notes to editors

1.   Bentley Motors is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally. The company employs almost 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £500m worth of goods every year to established markets like the US, as well as emerging markets such as China and South America.

2.   Bentley’s global sales to August 2011 increased by 31% on the same period last year with 4016 cars delivered to customers. The surge in sales has been driven by demand for Bentley's newly launched Continental GT – which is now available in all markets and accounts for just under half of all sales. The popularity of the brand in the Chinese region continues to increase, with sales up 67% and passing the 1000 mark for the first time ever. However, every major market saw growth with the Americas up 36% and Europe up 35%, led by resurgent sales in Germany which have increased by two thirds. With the imminent arrival of the new Continental GTC, Bentley expects to increase its overall sales by around 40% in 2011.

For further information please go to www.bentleymedia.com or please contact:

Martin Broomer. Head of Product Communications, Bentley Motors

Telephone: 00 44 1270 535 044.  E-mail: martin.broomer@bentley.co.uk

Richard Durbin. Product Public Relations Manager, Bentley Motors

Telephone: 00 44 1270 535 043. E-Mail: Richard.durbin@bentley.co.uk

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