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BENTLEY CHECKS IN WITH SIGNATURE SUITE AT ST. REGIS HOTEL NEW YORK

Bentley Motors
Press release
www.bentleymedia.com
@BentleyMotorsPR

  • First hotel suite design collaboration for Bentley
  • Elegant and daring, modern Bentley interior
  • Flagship Mulsanne 2013 model joins St. Regis fleet

 

(Crewe, 19 September 2012) Bentley Motors and the St. Regis Hotel New York are delighted to announce the debut of a one-of-a-kind hotel suite at the iconic Manhattan landmark.

The suite is designed as a collaboration between the masterful minds at St. Regis Hotels & Resorts, part of Starwood Hotels & Resorts, and Bentley Motors, providing guests with the luxury, craftsmanship and style associated with both renowned international brands.  The Bentley Suite joins The Dior Suite and The Tiffany Suite as part of the exclusive collection of Designer Suites at the hotel, built by John Jacob Astor IV in 1904, and follows on the heels of a global partnership between Starwood’s Luxury Brands and Bentley Motors.

The Bentley Suite features an entryway foyer, one bedroom, one and a half baths, an expansive dining room and living room complete with floor-to-ceiling windows on the 15th floor.  The suite, debuting in September, is available starting at $9,500 plus tax per night and includes complimentary access to the 2013 St. Regis Bentley Mulsanne within a 10-block radius of the hotel. Guests will be treated to the St. Regis hallmark services including signature St. Regis Butler Service and in-suite champagne bar.

Kevin Rose, member of the Bentley board, sales, marketing & aftersales, says:  “Everybody at Bentley has been looking forward to the culmination of this collaboration with the St. Regis Hotel New York. We believe the two brands are perfectly matched, both bringing a clear understanding of what is important  for a genuine luxury experience - attention to detail, quality, a sense of heritage balanced with contemporary style and an instinctive knowledge of what is right for our customers. The Bentley Suite at the St. Regis New York will become a benchmark for taste and quality and a destination in its own right in one of the world’s most wonderful cities.”

“As guests enter the suite, they will be greeted by a room which bears all the hallmarks of Bentley design values – many of the fittings reflect jewellery features in our cars, and the use of leather and colours convey the special cocooning that drivers and passengers feel when they experience the interior of a Bentley,” said senior Bentley designer, Daniele Ceccomori.

“There is a sense of layering of the materials which creates organic shapes. The suite is not just a graphical execution, it is more of a three-dimensional expression of interacting materials to give a language of its own to space and form.”

On entering the expansive 1,700 square foot suite through a set of double doors, guests are greeted by the defining characteristics of the luxury automobile brand: a blend of cream and neutral tones, set against the rich wood finishes of the handcrafted furnishings found throughout the space. The suite’s design boasts a unique juxtaposition of classic elegance and modern sleekness that reflects the bespoke elements of both brands.  The black leather tile floor pairs perfectly with a linen coloured, diamond-quilted Bentley leather wall.  A metallic silver mirror, inspired by one of Bentley’s wheel designs, sits above an accent table evocative of the dashboard of a Bentley and reflects a sculpture of the renowned Mulsanne Bonnet mascot, the Flying B. Guests immediately feel that the suite is both elegant and daring, combining the modern and glamorous qualities of the brand with the timeless and impeccable style of The St. Regis New York.

The dining room features an expansive media wall including a large TV as well as four Breitling clocks, Bentley’s long-term partner, marking the time in New York, Riyadh, London and Moscow. The dining table uses Bentley’s smoked fiddle-back eucalyptus veneer offset with metal engine-spin place settings.  Bold, black trim is set against cream walls with artwork that displays the heritage of the Bentley brand: images taken from historic moments from the brand’s founding to the present day. A crystal chandelier adorns the ceiling, echoing Bentley’s headlight styling, while a sumptuous leather rug and dark stained white oak floors bring to life the understated elegance of the brand.

In the living room, ivory walls accented with crisp black crown molding lines the ceiling, ultra-luxe tufted Bentley leather sofa and wing chairs provide ultimate comfort and relaxation, and a crystal chandelier decorates the centre of the room. Luxurious menswear-inspired herringbone drapery with seatbelt detailing runs from floor to ceiling, framing windows that provide breathtaking views overlooking Fifth Avenue and Central Park.

The bedroom features a custom sleigh bed with one of the classic Bentley burled wood veneers, complemented by the warm colour palette of aubergine, warm grays and ivory. The ‘root burrow’ wood throughout the room is one of the signature Mulsanne model’s exotic natural wood veneers.

Joining the house fleet at the St. Regis Hotel New York is a bespoke 2013 Bentley Mulsanne.  Designed and engineered at Crewe, England from the ground-up, the pinnacle Bentley model offers class-leading performance, unparalleled levels of interior luxury and unsurpassable coach-building skills.  The luxury flagship sedan has been customised exclusively for the hotel, with a bottle cooler and crystal champagne flutes, St. Regis crests on the headrests and personalised tread plates. 

Paul H. F. Nash, general manager of The St. Regis, comments: “The St. Regis New York has a long and storied history of partnering with brands who offer our guests unparalleled access and experiences. Bentley has long stood alone as the world’s premier maker of hand-crafted automobiles. Its impeccable attention to detail and dedication to artisanship makes it the ideal collaborator for this beloved hotel.” 

This year, St. Regis announced a global partnership with Bentley, offering guests, residents and customers exclusive experiences such as driving programmes, special events and brand initiatives around the world. Additionally, the St. Regis brand has selected Bentley as the house fleet for its hotels and resorts because of Bentley’s shared values of craftsmanship, style and sophistication, allowing guests to explore must-see destinations in unparalleled style.

ENDS

For further information about this press release please contact:

Julia Marozzi  – Head of Lifestyle Communications
Julia.Marozzi@Bentley.co.uk
Tel + 44 (0) 207 290 7811

Graeme Russell – Head of Communications and PR, Bentley Motors, Inc
Graeme.Russell@Bentley-USA.com
Tel +1 617 488 8518

For further information on Bentley please go to
Media site      www.bentleymedia.com
Twitter            @BentleyMotorsPR
You Tube       www.youtube.com/bentleymotors

Notes to editors

1.         Bentley Motors is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally. The company employs around 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £500m worth of goods every year to established markets like the US, as well as emerging markets such as China and South America.

2.         Bentley’s global sales for the first half of 2012 increased by 32% with 3,929 cars delivered to customers and all global regions up on the same period in 2011. The Americas regained their position as Bentley’s largest market, with sales up 25.7% (1,140 cars delivered), but the China region continues to follow closely behind with sales up 55.7% (1,059 cars delivered). Sales in Europe increased by 22.9% (607 cars delivered) and UK sales are also up by 4.5% (557 cars delivered).   In the Middle East sales continued to recover with an increase of 47.9% (346 cars delivered).  Japan also saw an increase of 114.3% (75 cars delivered) and sales were up 52.6% (145 cars delivered) in the Asia Pacific region.

3.  Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. Founded by John Jacob Astor IV, with the opening of the first St. Regis Hotel in New York City over a century ago, the St. Regis brand of hotels and residences is known for its unique luxury dimension, customized service and refined elegance in the best destinations worldwide. Plans for the brand to globally continue its legacy include long-awaited St. Regis hotels and resorts in Buenos Aires and the Riviera Maya. In Asia, St. Regis has also announced plans to open hotels in Changsha, Chengdu, Kuala Lumpur, Lijiang, New Delhi and Zhuhai. In Europe, Africa and the Middle East, the St. Regis brand will continue to expand in Abu Dhabi, Amman, Cairo and Mauritius. The distinctive trait of the St. Regis experience is customized service and attention to detail through signature St. Regis Butler Service, coveted locations and luxurious design. For more information on St. Regis Hotels & Resorts, please visit www.stregis.com and for the privilege of residential ownership, please visit www.stregis.com/residences.

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