BENTLEY TRIALS CONCIERGE FUEL SERVICE
- Bentley trials innovative on-demand fuel-delivery service with Filld
- Owners never need to stop at fuel station again; deliveries 24/7
- Bentley and California-based technology start-up share a vision for the future of luxury connected car services
(Crewe, 4 October 2016) Bentley is today announcing a collaborative trial with an innovative American technology start-up, Filld – a mobile app-based fuel-delivery service. This new collaboration is part of the luxury British brand’s on-going Connected Car strategy.
The convenient app-based ‘Filld for Bentley’ service will initially be available to customers in California, affording owners the ultimate time-saving luxury of never having to search for or stop at a fuel station again.
In a first for Bentley customers, all owners need do is simply open the innovative Filld for Bentley app, choose a delivery time, and their fuel will be delivered wherever and whenever they require. This first-ever Connected Car integration means that customers don’t even need to unlock the fuel cap themselves, or identify the car’s exact location as this is done for them securely through the Filld for Bentley service.
The ground-breaking Filld fuel-delivery service provides Bentley drivers with an unparalleled level of convenience, and the two companies foresee additional benefits in the future, including predictive fuel ordering where the car places an order for itself based on fuel level, location and customer preferences.
Bentley’s Director of Product and Marketing, Christophe Georges, said: “Bentley ownership is about more than just the vehicle – it’s the entire luxury experience. We are continuously investigating ways in which to offer our customers tailored, convenient, smart services that afford them the greatest luxury of all: more time. Our Connected Car strategy will continue to expand and innovate in order to further enhance the Bentley lifestyle.”
Cofounder and CTO of Filld, Christopher Aubuchon, added: “Filld and Bentley share a vision for leveraging powerful connected car technology – to one day eliminate the need for customers to refuel their cars themselves, removing inconvenience, and giving them more of their valuable time back.”
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Notes to editors
Bentley Motors is the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s four model lines – Continental, Flying Spur, Bentayga and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.
The Electronics Research Laboratory, Volkswagen Group of America (ERL) and FÄLTCOM developed a special API (Application Programming Interface) to collect vehicle data and provide an interface to Filld’s service. Each prototype vehicle in the Filld for Bentley pilot was equipped with a MIIPS Unit along with supporting digital infrastructure supplied by FÄLTCOM.
Filld (www.filld.com) is an app-based service that delivers gas to your car, day or night, at work or at home, so you can skip gas stations forever. You simply tap a button -- tell us your car's location, select a convenient time -- and pop your gas flap before one of our licensed and trained drivers comes by to fill your car. To keep costs low, we price-match to the lowest of the gas stations near you and add a small delivery fee, typically $3. All our fuel is double-filtered top-quality gas. The service is currently available from San Francisco through San Jose. More information at www.filld.com