BENTLEY OPENS NEW LUXURY PERSONALISATION STUDIO IN WESTFIELD LONDON
Bentley expands presence in UK capital, with new boutique studio
An interactive brand experience, with focus on personalisation
Bentley Inspirator assesses and recommends personal preferences
Bentley vehicles and branded goods available to browse
(Crewe, 5 October 2016) Bentley today announces the opening of a new luxury personalisation studio in Westfield London, one of the capital’s premier shopping destinations.
Bentley Studio London is located in The Village, Westfield’s home to leading fashion designers and luxury brands, and offers Bentley customers and fans alike a glimpse behind the walls of the British luxury car brand’s iconic factory in Crewe, Cheshire.
Visitors will be immersed in seasonal displays to highlight Bentley’s renowned craftsmanship. Traditional materials such as wood and leather sit alongside cutting-edge facial recoginition technology to help customers specify their perfect car, illustrating the breadth of customisation options available.
Sarah Simpson, Regional Director UK, comments: “Configuring a Bentley is an intensely personal experience; like fine tailoring and couture fashion, it is a reflection of your personality and taste, so a location next to other luxury brands in the Westfield Village is a natural fit for the Bentley brand.
“Bentley Studio London is an immersive and highly-interactive brand experience, bringing the craftsmanship of our factory in Crewe and vast array of options available to a new luxury consumer group.”
Bentley’s innovative Inspirator app is installed within the studio to allow fans the opportunity to engage with the brand. Using the latest in emotional recognition technology, users are guided through an immersive film that is shaped, directed and inspired by your facial and emotional reactions. Based on your measures of engagement – captured by your device’s camera – a bespoke Bentayga or Mulsanne is recommended for you from the vast selection of exterior paint colours, wheels, leather hides and wood veneer.
The latest Continental GT, Flying Spur, Bentayga and Mulsanne models are available for individuals wishing to view or test drive a car, and exquisite branded goods items from the Bentley Collection are displayed for perusal or purchase.
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Notes to editors
Bentley Motors is the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s four model lines – Continental, Flying Spur, Bentayga and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.