‘THE SPIRIT OF BENTLEY’ CAPTURED IN AN EXQUISITE BOOK

15/11/17 Company

Unique collaboration between Bentley and French publisher Assouline
Features extraordinary customers, individuals and friends of Bentley
Inspirational images from world-renowned photographers
Extraordinary people who relish life’s challenges are in many ways responsible for shaping the brand that Bentley has become, just as the designers, engineers and craftspeople at the headquarters in Crewe are responsible for shaping Bentley cars.

(Crewe, 15 November 2017) ‘The Spirit of Bentley’ is a limited edition coffee-table book which captures these extraordinary people and takes the theme of journeys to explore them in the context of contemporary Britain. Examining and expanding on the values that define Bentley’s spirit, various innovators and creative leaders such as Pink Floyd’s Nick Mason, interiors guru Kelly Hoppen, fashion designer Alice Temperley, car collector George Bamford, who founded the Bamford Watch Department, and pianist and band leader Jools Holland are depicted by three eminent photographers.

Parisian photographer Aline Coquelle contributes to international publications as she travels through Latin America, Asia and Africa, working only with silver film to keep alive the magic of traditional photography. Laziz Hamani works on location as well as using his highly developed studio techniques to create more than 30 art and luxury books, including more than 20 Assouline titles.

Winemaker, lecturer and raconteur Count Gelasio Gaetani d’Aragona Lovatelli brings his passions experience and traditions to bear on the words that accompany the portraits of Bentley’s extraordinary customers and friends.

Dr Andreas Offermann, member of the board sales and marketing, Bentley Motors, comments: “This book develops themes that have always defined and continue to define Bentley owners. From family, friendship, and entrepreneurship to craftsmanship, conservation, and competition—these are values we all share and live by.

“From the grandest of gestures to the smallest of details, our winged ‘B’ badge represents more than just the world’s most finely crafted cars. It is an approach to living: a blueprint for every experience our hurried lives can offer. And its message is as challenging as it is reassuring springboard off yesterday, race today, and, above all, chase tomorrow.”

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Notes to editors

In the past four years, Bentley Motors has seen four consecutive years of selling more than 10,000 cars and five consecutive years achieving a profit above €100 million.
Recommended retail price is £150 / $195.
The ‘Spirit of Bentley’ is published in a limited edition of 5,000. Available through Bentley’s global retail network and Assouline stores worldwide and from:
www.assouline.com
www.bentleycollection.com