BENTLEY FOR MEN AZURE FRAGRANCE IS LAUNCHED
- Fresh and modern scent for the style-conscious and sporty
- Builds on success of first Bentley for Men fragrance
- Blue bottle reflects the dynamic curves of Bentley models
(Crewe, 5 February 2014) Bentley is following up the success of its first men’s fragrance with the launch today of Bentley for Men Azure. The new luxury composition takes its cue from the classic aromas of the fougère family, with its green citrus top notes and woody base notes.
This powerfully expressive and complex fragrance has a fresh twist that appeals to sporty and style-conscious men.
The luxurious scent was composed by one of the world’s top perfume creators, Mathilde Bijaoui, who has worked for 10 years at the prestigious French fragrance house Mane.
With Bentley for Men Azure, Bijaoui has created an entirely new and contemporary scent from the classic aromas of the fougère perfume family that is a stimulating and exciting fragrance experience for today’s discerning man.
Subtle woody, fresh and spicy notes
Bentley for Men Azure makes an immediate impact with a contemporary burst of freshness: the top note is an invigorating, stimulating cocktail of fresh citrus, delicious fruity pineapple and the exhilarating herbaceous aroma of violet leaves. It immediately transports you into a Mediterranean field of blue.
The heart note of the composition blends Mediterranean aromas such as pimento, lavender and sage with a hint of tea, in a subtle and modern manner. The long finish of the fragrance conveys the luxury feel of Bentley models, with sumptuous sensual essences such as cashmere wood, tonka bean and the exclusive fragrance molecule orcanox.
Exclusive Bentley design in Azure blue
The character of Bentley for Men Azure is heightened by the curve of the bottle with the graduated bright blue colour giving the feel of freedom and freshness. The bottle takes the same form as the original Bentley For Men, with the iconic curves of Bentley models transferred to the rounded silhouette of the bottle.
The metal cap features a diamond-cut band reflecting the luxurious quality of the bottle. Bentley’s striking “Flying B” logo is embossed on the bottle’s shoulder and also adorns the front of the box. The image was devised by Paris design agency Aesthete under the direction of Thierry de Baschmakoff.
Bentley for Men Azure will be available from March exclusively in Harrods UK and from April worldwide in selected perfumeries and department stores.
The product range
Eau de toilette £43; EUR 59 / 60 ml
Eau de toilette £59.50; EUR 79 / 100 ml
Hair & body shampoo £24; EUR 27 / 200 ml
The family of ingredients for Bentley for Men Azure: woody, fresh and spicy
- ENDS -
Bentley Fragrances Ltd.
Daniel Graf – Head of Communication and PR
Tel.: +41 43 499 45 00
Head of Lifestyle Communications
Notes to editors
Bentley Motors is the most sought after luxury car brand in the world. In 2013 one in every four luxury cars delivered to customers worldwide was a Bentley. 2013 was Bentley’s record year in the company’s 95-year history. Global customer deliveries grew by 19% over 2012 to 10,120 cars. The Americas remained Bentley’s largest sales region, with 3,140 cars delivered. China continued its position as the second biggest market with 2,191 cars, while in Europe, deliveries reached 1,480 cars. Sales in Bentley’s home market, the UK, were 1,381 and in the Middle East, Bentley delivered 1,185 cars. By the end of 2013 Bentley had nearly 200 dealerships in 54 countries.
- Bentley Motors’ headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 3,700 people at Crewe.