BENTLEY LAUNCHES CAPSULE HANDBAG COLLECTION
- Unique high luxury limited edition collection
- Two handbag models open a new chapter in Bentley experience for female customers and enthusiasts
- Elegant and sculptural handbags showcase Bentley expertise in design and craftsmanship
- Practical performance combined with unmatched levels of features, finishes and functionality
(Crewe, August 15 2013). Today Bentley Motors announces the launch of the Bentley Handbag Collection at the prestigious Pebble Beach Concours d’Elegance, the world’s premier event for automotive enthusiasts and connoisseurs of culture.
The launch marks the realisation of a project which is unique in the automotive industry, a reflection of the essential values for which Bentley is renowned worldwide: an exquisite design aesthetic, highly skilled craftsmanship, attention to detail and dynamic performance. The Bentley Handbag Collection transfers the functional luxury of our cars into an accessory that women can cherish.
Dr Ariane Reinhart, Member of the Bentley Board for HR, has spearheaded this star lifestyle venture to introduce more women to the brand and attract new female customers who share a passion for exclusive, high quality goods. “More than luxury vehicles, Bentley’s models today are capturing more and more women’s hearts through their elegant lines and flawless materials,” she comments. “As increasing numbers of women around the world enjoy greater professional success and economic status, so have they developed a taste for refined, exclusive products.”
The Collection features two distinct models – The Barnato and The Continental.
The Barnato is named after Diana Barnato, socialite daughter of Woolf Barnato, one of the original ‘Bentley Boys’ and chairman of the company. She was an experienced Bentley driver and an accomplished aviatrix. Diana was the first British woman to break the sound barrier and always portrayed both daring and glamour in equal measure.
The Continental is named for one of Bentley’s famed model lines, used on successive generations of Grand Tourers since 1952 and the underpinning of the brand’s current success since the two-door Continental GT coupe was launched in 2003.
Dr Reinhart adds: “Just as the Bentley Boys are our historical racing heroes, and an iconic part of the brand, today there is an emerging culture of confident and successful women, ‘Bentley Girls’, with the same adventurous spirit. We are creating this luxurious and stylish handbag series to appeal exclusively to these modern women.”
Bentley’s Head of Product Design, Daniele Ceccomori, has worked closely with renowned luxury leather bag designer and expert craftsman Vincent du Sartel to bring to life a wholly feminine interpretation of Bentley’s design concepts, highlighting the brand’s contemporary elements. “With the actual design of the handbags we wanted to create a strong link with some of the key features on our cars,” says Ceccomori.
“Starting with the exterior profile and volume, we have drawn inspiration from the iconic shape present on the rear aspect of the boot lid of the car; the split side panels echo the wing-shaped buttresses of the interior dashboard and help to enhance dynamism and elegance, allowing to play with different material and colour finishes, a classic Bentley bespoke feature.”
Inside, the handbags’ unique level of features and finishes are offered to evoke the same exact impression of when stepping inside a Bentley; they are exclusively lined all in fine leather with quilting features and functional compartments, including a waterproof pouch, elegantly blending core Bentley aesthetic values with everyday functionality and practicality, like a Bentley car.
Extensive attention has been dedicated to the execution of the details; the metal furniture with the typical knurled signature finish enhances luxury and the sense of craftsmanship unique only to the world of jewellery, in true Bentley style. To highlight the unique nature of the handbags each will contain a metal plaque that commemorates its individual number in the limited edition series, with the option to have this personalised to the owner and their car.
The Bentley Handbag Collection is available from October 2013. This limited edition collection comprises 160 bags globally, 80 of each style, in four colourways. This palette of options will be expanded in 2014 to include new models. Further information can be found at www.bentleyhandbagcollection.com
The Continental: From £3,800; $5,500; €4,500
The Barnato: From £4,800; $7,000; €5,500
For further information about this press release please contact:
Julia Marozzi – Head of Lifestyle Communications
Tel +44 (0) 207 290 7811
Mobile +44 (0) 7789 988 258
Gemma Armstrong – Press Officer
Tel +44 (0) 1270 65 3451
Mobile +44 (0) 7908 189812
For further information on the handbags and to register your interest please visit:www.bentleyhandbagcollection.com
For further information on Bentley please visit:
Notes to editors
1. Bentley Motors employs around 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £1bn worth of goods in 2012. The company is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally.
2. At the half-year point in 2013, Bentley’s deliveries to customers increased by nine per cent to 4,279 cars. The Americas remained Bentley’s largest sales region with 1,282 cars delivered to customers in the region, up 12 per cent on the same period in 2012. In Europe, deliveries grew by 22 per cent with 740 cars delivered to customers. In the UK, 698 cars were delivered to customers, a 25 per cent increase on the first half of 2012. In China 817 cars were delivered to customers, a 23 per cent decrease, which reflects anticipation of the new Flying Spur, the top selling Bentley in China, which becomes available later this year. The Middle East region performed extremely well with deliveries up 28 per cent to 394 cars. Asia Pacific also had an outstanding quarter, increasing its deliveries by 53 per cent to 222 cars and Japan saw growth of 28 per cent with 96 deliveries.