Priyanka Chopra Jonas revealed as brand ambassador for Bentley in new campaign

• Bentley Motors unveils a new campaign starring Priyanka Chopra Jonas in her debut role as a leading global ambassador for the brand
• Captured by Co-Creative Director Greg Williams, the campaign presents a fresh direction for the brand
• A globally recognised actor, producer and entrepreneur, Priyanka brings her distinctive voice, global perspective and sense of individuality to Bentley as a brand ambassador
• Priyanka leads a line-up of new faces on the global Bentley ambassador programme

(Crewe, 10 April 2026) Bentley Motors today reveals Priyanka Chopra Jonas as a global brand ambassador, marking a new collaboration with the internationally recognised actor and producer. The announcement is accompanied by a new campaign, launching this weekend, with a complementary film due to be premiered in the coming weeks, in which Priyanka speaks candidly to camera about her life, career and creative outlook, alongside a suite of photography. 

Priyanka joins Bentley’s growing roster of global ambassadors, including Co-Creative Directors Greg Williams and Mai Ikuzawa, who were appointed by the brand in September last year.  

Priyanka’s diverse body of work has captivated global audiences for nearly 25 years. Priyanka is an acclaimed member of the global film industry, a producer, New York Times best-selling author, entrepreneur and investor. As a UNICEF Goodwill Ambassador, she is known for her advocacy on education and children’s welfare, using her platform as a global icon for tangible change.

Shot in an authentic, documentary style, the new film captures an intimate, conversational exchange between Priyanka and Greg, offering a more personal insight into her life and creative outlook. Filmed at Sony Studios, Los Angeles, Priyanka voices her love for being on set and the creative magic that can occur during a day’s work as a performer and producer, with a Bentley Continental GT subtly integrated throughout.

Priyanka says, “I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.”

Ben Whattam, Marketing Director for Bentley Motors, reflects, “Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.”    

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