BENTLEY MOTORS EXPANDS ITS RETAIL NETWORK IN SWITZERLAND

• Bentley Lugano, in the Canton of Ticino, becomes the fifth Swiss retail partner 
• New showroom and aftersales facility located near city centre
• Latest opening reflects strong financial results for Bentley Motors

(Munich, 23 June) Bentley Lugano officially opened last night with a launch event featuring the full Bentley range and attended by both existing customers and prospects. Bentley Lugano constitutes the fifth retail partner in Switzerland, situated in the Canton of Ticino.  

Located close to the city centre, and just off the E35 in Via Cantonale, Grancia, Bentley Lugano combines a 450sqm showroom with a shared workshop facility that offers three vehicle lifts dedicated to Bentley customer cars.

Owners and brand enthusiasts can visit the showroom to view the latest range of the Bentley models, including a Continental GTC in Khamun, and a Continental GT V8 Azure, in Kingfisher Blue, both of which were present for the opening of Bentley Lugano as well as celebrating the 20 years anniversary of the Continental GT. Alongside this duo was a Flying Spur Speed, in Anthracite Satin, showcasing Bentley’s craftsmanship as the world’s finest luxury, four-door grand tourer.

The new Lugano partnership strengthens Bentley’s existing presence in Switzerland, where the most sought-after British luxury car brand already is represented by Bentley Basel, Bentley Geneva, Bentley Zug and Bentley Zurich.

The opening of Bentley Lugano comes at an important moment in the company’s history. Roland Oberlehner, General Manager, Bentley Lugano, explained:

“This is a new beginning for us and we are excited to open Bentley Lugano and welcome new and current owners to explore the Bentley range models in our showroom. The team is looking forward to advise and service the community in Ticino and the surrounding area.”
 
Balazs Rooz, Regional Director of Bentley Motors Europe, added: 

“Switzerland is an important market for Bentley Motors and we are delighted to be opening this new facility in Lugano. This year represents a special milestone for Bentley Motors with the 20th Year anniversary of the Continental GT, which has become a reference point in the world of Grand Tourers, and with our Beyond100 strategy we are looking forward to write the next chapter in the company’s illustrious history.”    

- ENDS –