BENTLEY MOTORS APPOINTS FLORIAN SPINOLY AS NEW DIRECTOR OF PRODUCT AND MARKETING

• Florian Spinoly to lead product and marketing for British luxury brand
• Replaces Christophe Georges who returned to lead key Americas region
• Intensive period of new product launches planned, including all new Flying Spur

(Crewe, 17 June 2019)  Bentley Motors today announces the appointment of Florian Spinoly as the new Director of Product and Marketing, with immediate effect.

He succeeds Christophe Georges who has returned to his previous role leading Bentley Motors, Inc. - the regional office for Bentley Motors in the Americas - as President and CEO.

With 15 years of product management and marketing experience in the automotive industry - holding executive management positions for a number of premium brands - Spinoly was most recently Director Marketing, Product and Public Relations for Cadillac Europe and Chevrolet Performance Cars.

Before this, he spent more than ten years with BMW leading disciplines of marketing, product management and motorsport. This included working at the Munich headquarters as well as in the Middle East, Asia Pacific, Eastern Europe and Africa regions.

“Florian brings considerable international experience and a strong understanding of the automotive industry.” said Chris Craft, Member of the Board for Sales, Marketing and Aftersales, Bentley Motors. He continued: 

“He joins at an important time as we launch the Bentayga Speed, Continental GT and GT Convertible V8 and the all new Flying Spur to international markets. As we focus on the next generation of Bentley cars, including our path to electrification, he will play a key role in leading Bentley’s product, marketing and luxury services activities in the future.”

In Spinoly’s new role, based at Bentley’s headquarters in Crewe, he is responsible for the company’s global product and marketing strategy, including brand development and communications, digital marketing, CRM, brand experiences, live events and the Bentley Collection.                 

Commenting on his new role, Florian Spinoly, said:          

“Bentley is a company I have always had a great deal of admiration for; an extraordinary 100 year heritage and breath-taking products that continue to define the essence of grand touring. From the famous 8 Litre to today’s Continental GT, the cars have given the brand an iconic status and also point to an exciting future.    

“I look forward to working with my colleagues on the development of the brand, bringing future Bentley cars to market and together, adding to Bentley’s unique story and helping to shape the future of luxury mobility.”

In 2018, Bentley delivered 10,494 cars - the company’s sixth successive year above 10,000 cars – to more retailers in more markets than ever before, 226 and 66 respectively.             

This year, the company celebrates its Centenary year and is preparing the business for the next 100 years. This includes continued significant investment in new products and new technologies to deliver the ambition of a hybrid or electric variant of all Bentley models by 2025.     

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